Willoughby Bay Essentials T Shirt

A great T-Shirt starts and finishes with the fabric — and we trialled many sustainable and organic fabrics as possible searching for that fine balance between structure and softness.

We landed on a 220GSM single-knit jersey cotton.

It’s a compact weave — so this will take on your dryer and win — so long as you don’t do anything daft. And it’ll be even softer after the wash.

The trim is simple but refined for style and comfort.

For fit we tested on an army of real men and women and developed over multiple different size combinations to find one that looks amazing on everyone.

Our model Danis 6’2” seen here in a Large.

Our T-Shirts are made with 100% Premium Organic Cotton.

See the positive impact of choosing this product vs. a high street equivalent